Meet Roel Chavez

Roel, the CEO of SoftCell Laboratories, is a testament to the power of dedication, hard work, and a relentless pursuit of innovation. Hailing from Eastern Washington and with no background in the medical field, Roel’s journey to revolutionize the healthcare industry began with a simple yet powerful observation: not enough was being done to push the industry forward. Determined to make a difference, Roel leveraged his extensive background in engineering to transform the world of point-of-care diagnostics.

Prior to acquiring SoftCell, Roel spent 18 years as a project manager and project engineer in the commercial construction industry, providing disaster relief for FEMA and working on large-scale commercial projects. With a strong desire to make a meaningful impact in the medical field, Roel dedicated years of research and development to point-of-care diagnostics. Through sheer determination and unwavering commitment, he piloted the program in urology facilities, refining it until it achieved resounding success.

As a true underdog, Roel’s inspiring journey demonstrates that anyone can make a difference, regardless of their background. Passionate about providing people with the latest tools to improve their lives, Roel’s number one goal and mission is to deliver exceptional customer service to both doctors and patients every single day. At the helm of SoftCell, Roel continues to break barriers, proving that with grit, determination, and a relentless pursuit of innovation, anything is possible.